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Hindsight and fresh ‘enchilada’ wrappers open the door to effective paranormal book cover design.
If a writer’s journey begins with an idea and a few words, it concludes with multiple themes stacked like warm blankets atop a winter bed, bound together with colorful character threads. The entire package, encompassing thousands of hours and hundreds and pages is wrapped by a thin layer of decorated cover stock that is supposed to, pictorially, represent the whole ‘enchilada.’
Haylee’s story officially began in the 1980’s with vampire myth research at CSU, Sacramento. It concluded in early spring of 2018 with romance, relationship resolutions, and futuristic environmental concerns.
Looking back, it is interesting to see how Haylee’s ‘enchilada’ wrapping evolved over time.
As the series end approached, considerable attention had to go toward cohesiveness that would communicate the mood, color pallet, tone, and genre reader expectations for both books. This called for a clearing-out of all previous cover art ideas, current market trend research, and starting over with blank screen.
The Traveler’s Stone e-book novella series was a marketing failure. It did not perform as anticipated; what it did do was create reviewer confusion!
Once both Haylee and the Traveler’s Stone and Haylee and the Last Traveler were finished, it was easy to delete those confusing titles from Amazon.
Mood, colors, and fonts specific to the genre should take precedence over too much detail in a cover design. An effective design will appeal to readers, entice them to hit the ‘buy’ button, and accurately represent the contents that the ‘enchilada’ wrapper contains.
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